March 2022 – Zeina Ghossoub El-Aswad

Zeina Ghossoub El-Aswad

Zeina Ghossoub El-Aswad
“Leading with Vulnerability”

Zeina Ghossoub El-Aswad, is a holder of a PhD in Human Behavior and Counseling, an “MCC” (Master Certified Coach from the International Coach Federation “ICF Global”), a “CWC” (Certified Wellness Coach from the College of Executive Coaching), a Certified Transformative Coach, an Emotional Intelligence EQi 2.0 and EQ360 Certified Assessor from the MHS (Multi-Health Systems Inc.), a Certified Administrator for the MBTI (Myers Briggs Type Indicator) a personality assessment instrument, not to forget her Masters in clinical dietetics. She has over 20 years of coaching experience as a Professional Certified Executive, Leadership, Life and Wellness coach between Lebanon and the USA and has created a unique concept in wellness and health that targets individuals, families, corporations, and businesses on a personal and professional level. Founder and CEO of “Vie Saine – Lebanon”, a Wellness and Coaching Center in Beirut; Cofounder and Chief Wellness Officer of her Coaching and Consulting Company in Houston, Vital Signs Vital Skills llc. (known as VSVS); Former President of ICF-Charter Chapter Lebanon (International Coach Federation). She is well published, having co-authored multiple best-selling books, several scientific articles on the Effect of Emotional Intelligence and Wellness on Physician Burnout, as well as several web-based educational courses. She has lectured about coaching wellness and dietetics throughout the Middle East and the continental USA. Zeina has been and continues to be a pioneer in her respective fields where she continuously develops research and applies up to date protocols and approaches. Zeina is well into academics. She has been teaching in several renowned universities in Lebanon and USA. Zeina is also passionate about helping others. She is the founder and creator of a NonProfit Organization (Ghalletna) that has helped, for over twelve years, and continues to help feed and clothes families and individuals in Lebanon on a yearly basis; She is a member of the “Blessing Foundation” in Beirut (a mentoring company for Women in Business) and LLWB (Lebanese League for Women in Business). Dr. Ghossoub El-Aswad has an extensive media outreach. She has weekly local and international television shows and radio shows. She is an editor and contributor to several local and international magazines. She is well published, and her work has seen her be recognized by prestigious establishments such as the American Medical Association, the Harvard Institute of Coaching, Mayo Clinic, McGill University, Stanford, AUB (American University of Beirut) and others.


3 Take-Aways:

  • Change in mindset: Vulnerability seen as a skill not a weakness
  • Stepping out of our Comfort zone and being ok with Uncertainty, Risk and Emotional exposure
  • Seeking Excellence not Perfection